"What is it?" Categorization flexibility and consumers' responses to really new products

Journal of Consumer Research

Volumn 27, Issue 4, 2001, Pages 489-498

  Moreau, C Page ^a   Markman, Arthur B ^b   Lehmann, Donald R ^c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035531909     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/319623     Document Type: Review

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