The influence of negation on product evaluations

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 583-591

  Grant, Susan Jung ^a   Malaviya, Prashant ^b   Sternthal, Brian ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b INSEAD   (France)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844277511     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425093     Document Type: Article

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