Consumer behavior: A Quadrennium

Annual Review of Psychology

Volumn 49, Issue , 1998, Pages 319-344

  Jacoby, J ^a   Johar, G V ^b   Morrin, M ^c  

^a NEW YORK UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c BOSTON UNIVERSITY   (United States)

Author keywords

Attitude formation; Buyer behavior; Consumer psychology; Information processing; Marketing

Indexed keywords

EID: 0032390631     PISSN: 00664308     EISSN: None     Source Type: Book Series    
DOI: 10.1146/annurev.psych.49.1.319     Document Type: Article

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