The moderating role of prior knowledge in schema-based product evaluation

Journal of Consumer Research

Volumn 23, Issue 3, 1996, Pages 177-192

  Peracchio, Laura A ^a   Tybout, Alice M ^b  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030356646     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209476     Document Type: Article

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