The effect of cultural orientation on persuasion

Journal of Consumer Research

Volumn 24, Issue 3, 1997, Pages 315-328

  Aaker, Jennifer L ^a   Maheswaran, Durairaj ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031479496     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209513     Document Type: Article

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