Two roads to updating brand personality impressions: Trait versus evaluative inferencing

Journal of Marketing Research

Volumn 42, Issue 4, 2005, Pages 458-469

  Johar, Gita Venkataramani ^a   Sengupta, Jaideep ^b   Aaker, Jennifer L ^c  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28444488962     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.4.458     Document Type: Review

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