Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?

Journal of Consumer Research

Volumn 30, Issue 4, 2004, Pages 588-601

  Herr, Paul M ^a   Page, Christine M ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b SKIDMORE COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142709671     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/380291     Document Type: Article

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