Moderators of language effects in advertising to bilinguals: A psycholinguistic approach

Journal of Consumer Research

Volumn 28, Issue 2, 2001, Pages 284-295

  Luna, David ^a   Peracchio, Laura A ^b  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035538551     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/322903     Document Type: Article

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