A strategy for enhancing senior tourists’ well-being perception: focusing on the experience economy

Journal of Travel and Tourism Marketing

Volumn 36, Issue 3, 2019, Pages 314-329

  Hwang, Jinsoo ^a  

^a Sejong University   (South Korea)

^b Jay)   (United States)

Author keywords

advertising effectiveness; experience economy; loyalty; senior tourism; Well being perception

Indexed keywords

EID: 85057273110     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2018.1541776     Document Type: Article

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