The role of wellness spa tourism performance in building destination loyalty: the case of Thailand

Journal of Travel and Tourism Marketing

Volumn 35, Issue 5, 2018, Pages 595-610

  Han, Heesup ^a   Kiatkawsin, Kiattipoom ^a   Jung, Heekyoung ^a   Kim, Wansoo ^b  

^a Sejong University   (South Korea)

^b Dong A University   (South Korea)

Author keywords

affective experiences; Destination loyalty; satisfaction; service performances; Thailand; wellness tourism

Indexed keywords

EID: 85029585891     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2017.1376031     Document Type: Article

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