“To compare or not to compare?”: Comparative appeals in destination advertising of ski resorts

Journal of Destination Marketing and Management

Volumn 10, Issue , 2018, Pages 143-151

  Byun, Jaemun ^a  

^a Sejong University   (South Korea)

^b Shawn)   (United States)

Author keywords

Comparative advertising; Comparative appeals; Destination marketing; Experimental design; Ski resort

Indexed keywords

EID: 85053815890     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2018.09.003     Document Type: Article

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