The effects of service brand dimensions on brand loyalty

Journal of Retailing and Consumer Services

Volumn 21, Issue 2, 2014, Pages 139-147

  Krystallis, Athanasios ^a   Chrysochou, Polymeros ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

Brand attitudes; Brand loyalty; Brand satisfaction; Service branding

Indexed keywords

AIRLINE INDUSTRY; ATTITUDINAL SURVEY; BANKING; CONSUMPTION BEHAVIOR; MODEL TEST; SERVICE PROVISION; SERVICE SECTOR; SOCIAL BEHAVIOR;

DENMARK; NORWAY;

EID: 84892959495     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.07.009     Document Type: Article

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