The effects of social TV on television advertising effectiveness

Journal of Marketing Communications

Volumn 23, Issue 1, 2017, Pages 73-91

  Bellman, Steven ^a   Robinson, Jennifer A ^b   Wooley, Brooke ^c   Varan, Duane ^c  

^a MURDOCH UNIVERSITY   (Australia)

^b RMIT UNIVERSITY   (Australia)

^c Disney Media and Advertising Lab   (United States)

Author keywords

coviewing; multitasking; social TV; TV advertising effectiveness

Indexed keywords

EID: 84902302382     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2014.921637     Document Type: Article

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