A strategy for the development of the private country club: focusing on brand prestige

International Journal of Contemporary Hospitality Management

Volumn 27, Issue 8, 2015, Pages 1927-1948

  Hwang, Jinsoo ^a   Han, Heesup ^b   Choo, Seung Woo ^b  

^a Dongseo University   (South Korea)

^b Sejong University   (South Korea)

Author keywords

Brand attachment; Brand loyalty; Brand prestige; Private country club; Social value; USA

Indexed keywords

EID: 84947919992     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-07-2014-0353     Document Type: Article

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