Design and validation of an instrument for measuring advertising effectiveness in the printed media

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 2, 1999, Pages 11-30

  Beerli, Asuncióan ^a   Santana, Josefa D Martin ^a  

^a UNIVERSITY OF LAS PALMAS DE GRAN CANARIA   (Spain)

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EID: 0039445679     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505092     Document Type: Article

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