Well-being marketing: An ethical business philosophy for consumer goods firms

Journal of Business Ethics

Volumn 77, Issue 4, 2008, Pages 377-403

  Sirgy, M Joseph ^a,c   Lee, Dong Jin ^b  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b Yonsei University   (South Korea)

^c Department of Marketing ^*

Author keywords

Marketing and quality of life; Marketing ethics; Social responsibility in marketing; Societal marketing; Well being marketing

Indexed keywords

EID: 37749036700     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-007-9363-y     Document Type: Article

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