Perceived Firm Innovativeness in Cruise Travelers’ Experience and Perceived Luxury Value: The Moderating Effect of Advertising Effectiveness

Asia Pacific Journal of Tourism Research

Volumn 21, Issue , 2016, Pages S101-S128

  Hwang, Jinsoo ^a   Hyun, Sunghyup Sean ^b  

^a Dongseo University   (South Korea)

^b Hanyang University   (South Korea)

Author keywords

advertising effectiveness; cruise travelers; perceived firm innovativeness; perceived luxury value; travel experience

Indexed keywords

ADVERTISING; HYPOTHESIS TESTING; INNOVATION; LITERATURE REVIEW; TRAVEL BEHAVIOR;

UNITED STATES;

EID: 84961199913     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941665.2015.1016051     Document Type: Article

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