-
3
-
-
0000467524
-
Relocating the site of the audience
-
Allor, M. (1988) Relocating the site of the audience. Critical Studies in Mass Communication, 5(3), pp. 217-233.
-
(1988)
Critical Studies in Mass Communication
, vol.5
, Issue.3
, pp. 217-233
-
-
Allor, M.1
-
4
-
-
0002584626
-
Identifying who dislikes television advertising: Not by demographics alone
-
November/December, pp
-
Alwitt, L.F. & Prabhaker, P.R. (1994) Identifying who dislikes television advertising: not by demographics alone. Journal of Advertising Research, 34(6) (November/December), pp. 17-29.
-
(1994)
Journal of Advertising Research
, vol.34
, Issue.6
, pp. 17-29
-
-
Alwitt, L.F.1
Prabhaker, P.R.2
-
5
-
-
10344266009
-
Relationship marketing and brand involvement of professionals through web-enhanerd brand communities: The case of Coloplast
-
Andersen, PH. (2005) Relationship marketing and brand involvement of professionals through web-enhanerd brand communities: the case of Coloplast. Industrial Marketing Management, 34, pp. 39-51.
-
(2005)
Industrial Marketing Management
, vol.34
, pp. 39-51
-
-
Andersen, P.H.1
-
9
-
-
17144380504
-
Consumer culture theory (CCT): Twenty years of research
-
Arnould, E.J. & Thompson, C.J. (2005) Consumer culture theory (CCT): twenty years of research. Journal of Consumer Research, 31(4), pp. 868-882.
-
(2005)
Journal of Consumer Research
, vol.31
, Issue.4
, pp. 868-882
-
-
Arnould, E.J.1
Thompson, C.J.2
-
10
-
-
34748887135
-
Branding in B2B markets: Insights from the service-dominant logic of marketing
-
Ballantyne, D. & Aitken, R. (2007) Branding in B2B markets: insights from the service-dominant logic of marketing. Journal of Business and Industrial Marketing, 22(6), pp. 363-371.
-
(2007)
Journal of Business and Industrial Marketing
, vol.22
, Issue.6
, pp. 363-371
-
-
Ballantyne, D.1
Aitken, R.2
-
11
-
-
84886456900
-
A review and critique of the hierarchy of effects in advertising
-
Barry, T.E. & Howard, D.J. (1990) A review and critique of the hierarchy of effects in advertising. International Journal of Advertising, 9(2), pp. 121-135.
-
(1990)
International Journal of Advertising
, vol.9
, Issue.2
, pp. 121-135
-
-
Barry, T.E.1
Howard, D.J.2
-
12
-
-
33645261079
-
Figuring audiences and readers
-
Hay, J, Grossberg, L. & Wartella, E, eds, Boulder, CO: Westview Press
-
Bennett, T. (1996) Figuring audiences and readers, in Hay, J., Grossberg, L. & Wartella, E. (eds) The Audience and its Landscape. Boulder, CO: Westview Press.
-
(1996)
The Audience and its Landscape
-
-
Bennett, T.1
-
13
-
-
0001982815
-
The impact of feelings on ad-based affect and cognition
-
February, pp
-
Bloom, PN., Edell, J. & Staelin, R. (1994) The impact of feelings on ad-based affect and cognition. Journal of Marketing Research, 26 (February), pp. 69-83.
-
(1994)
Journal of Marketing Research
, vol.26
, pp. 69-83
-
-
Bloom, P.N.1
Edell, J.2
Staelin, R.3
-
15
-
-
0002893254
-
Antecedents and consequences of attitude toward the ad: A meta-analysis
-
June, pp
-
Brown, S.P. & Stayman, D.M. (1992) Antecedents and consequences of attitude toward the ad: a meta-analysis. Journal of Consumer Research, 19 (June), pp. 34-51.
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 34-51
-
-
Brown, S.P.1
Stayman, D.M.2
-
16
-
-
77958407856
-
Crossroads: Notes on a soap opera
-
Brunsdon, C. (1981) Crossroads: notes on a soap opera. Screen, 22(4), pp. 52-57.
-
(1981)
Screen
, vol.22
, Issue.4
, pp. 52-57
-
-
Brunsdon, C.1
-
18
-
-
16344379539
-
Towards a praxiology of advertising
-
Crosier, K. (1983) Towards a praxiology of advertising. International Journal of Advertising, 2(3), pp. 215-232.
-
(1983)
International Journal of Advertising
, vol.2
, Issue.3
, pp. 215-232
-
-
Crosier, K.1
-
20
-
-
44649171529
-
Media organisations and occupations: An overview
-
Curran, J, Gurevitch, M. & Woollacott, J, eds, London: Routledge
-
Elliot, P. (1974) Media organisations and occupations: an overview, in Curran, J., Gurevitch, M. & Woollacott, J. (eds) Culture, Society and the Media. London: Routledge.
-
(1974)
Culture, Society and the Media
-
-
Elliot, P.1
-
21
-
-
77957868861
-
Discourse analysis: Exploring action, function and conflict in social texts
-
Elliot, R. (1996) Discourse analysis: exploring action, function and conflict in social texts. Marketing Intelligence & Planning, 14(6), pp. 65-68.
-
(1996)
Marketing Intelligence & Planning
, vol.14
, Issue.6
, pp. 65-68
-
-
Elliot, R.1
-
22
-
-
79959232844
-
The interpretive turn in media research; innovation, iteration of illusion?
-
Evans, W. (1990) The interpretive turn in media research; innovation, iteration of illusion? Critical Studies in Mass Communication, 7(2), pp. 147-168.
-
(1990)
Critical Studies in Mass Communication
, vol.7
, Issue.2
, pp. 147-168
-
-
Evans, W.1
-
23
-
-
84903839191
-
Ethnosemiotics: Some personal and theoretical reflections
-
Fiske, J. (1990) Ethnosemiotics: some personal and theoretical reflections. Cultural Studies, 4(1), pp. 85-99.
-
(1990)
Cultural Studies
, vol.4
, Issue.1
, pp. 85-99
-
-
Fiske, J.1
-
25
-
-
84950358946
-
Toward a general model of communication
-
Summer, pp
-
Gerbner, G. (1956) Toward a general model of communication. Audio-Visual Communication Review, 4 (Summer), pp. 171-199.
-
(1956)
Audio-Visual Communication Review
, vol.4
, pp. 171-199
-
-
Gerbner, G.1
-
28
-
-
0000687127
-
Wandering audiences, nomadic critics
-
Grossberg, L. (1988) Wandering audiences, nomadic critics. Cultural Studies, 2(3), pp. 377-392.
-
(1988)
Cultural Studies
, vol.2
, Issue.3
, pp. 377-392
-
-
Grossberg, L.1
-
30
-
-
84986117285
-
Social constructionism and research in marketing and advertising
-
Hackley, C.E. (1998) Social constructionism and research in marketing and advertising. Qualitative Market Research: an International Journal, 1(3), pp. 125-131.
-
(1998)
Qualitative Market Research: An International Journal
, vol.1
, Issue.3
, pp. 125-131
-
-
Hackley, C.E.1
-
31
-
-
84986129418
-
Looking at me, looking at you: Qualitative research and the politics of knowledge representations in advertising
-
Hackley, C.E. (2001) Looking at me, looking at you: qualitative research and the politics of knowledge representations in advertising. Qualitative Market Research, 4(1), pp. 42-53.
-
(2001)
Qualitative Market Research
, vol.4
, Issue.1
, pp. 42-53
-
-
Hackley, C.E.1
-
32
-
-
0002137923
-
Encoding and decoding in the television discourse. Stencilled paper, Centre for Contemporary
-
Hall, S. (1974) Encoding and decoding in the television discourse. Stencilled paper, Centre for Contemporary Cultural Studies, pp. 128-138.
-
(1974)
Cultural Studies
, pp. 128-138
-
-
Hall, S.1
-
33
-
-
85036922159
-
-
Halloran, J.D. (1977) Mass media effects: a sociological approach. Unit 7, Open University: DE 353. Mass Communication and Society. Milton Keynes: Open University.
-
Halloran, J.D. (1977) Mass media effects: a sociological approach. Unit 7, Open University: DE 353. Mass Communication and Society. Milton Keynes: Open University.
-
-
-
-
36
-
-
0041687483
-
Why media matter: Towards a richer understanding of consumers' relationships with advertising and mass media
-
Spring, pp
-
Hirschman, E.C. & Thompson, C.J. (1997) Why media matter: towards a richer understanding of consumers' relationships with advertising and mass media. Journal of Advertising, 26 (Spring), pp. 43-60.
-
(1997)
Journal of Advertising
, vol.26
, pp. 43-60
-
-
Hirschman, E.C.1
Thompson, C.J.2
-
37
-
-
0010215343
-
-
London: Pluto Press
-
Hood, S. (1987) On Television. London: Pluto Press.
-
(1987)
On Television
-
-
Hood, S.1
-
40
-
-
0001334825
-
The functional approach to the study of attitudes
-
Katz, D. (1960) The functional approach to the study of attitudes. Public Opinion Quarterly, 24(2), pp. 163-204.
-
(1960)
Public Opinion Quarterly
, vol.24
, Issue.2
, pp. 163-204
-
-
Katz, D.1
-
41
-
-
85050416890
-
On the uses of the mass media for important things
-
Katz, E., Gurevitch, M. & Haas, H. (1973) On the uses of the mass media for important things. American Sociological Review, 38, pp. 164-181.
-
(1973)
American Sociological Review
, vol.38
, pp. 164-181
-
-
Katz, E.1
Gurevitch, M.2
Haas, H.3
-
42
-
-
21144478550
-
Conceptualizing, measuring and managing customer-based brand equity
-
January, pp
-
Keller, K.L. (1993) Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1) (January), pp. 1-22.
-
(1993)
Journal of Marketing
, vol.57
, Issue.1
, pp. 1-22
-
-
Keller, K.L.1
-
43
-
-
21844503888
-
Copywriters' implicit theories of communication: An exploration
-
Kover, A.J. (1995) Copywriters' implicit theories of communication: an exploration. Journal of Consumer Research, 21(4), pp. 596-611.
-
(1995)
Journal of Consumer Research
, vol.21
, Issue.4
, pp. 596-611
-
-
Kover, A.J.1
-
44
-
-
34248985808
-
The impact of television advertising: Learning without involvement
-
Fall, pp
-
Krugman, H.E. (1965) The impact of television advertising: learning without involvement. Public Opinion Quarterly, 29 (Fall), pp. 349-356.
-
(1965)
Public Opinion Quarterly
, vol.29
, pp. 349-356
-
-
Krugman, H.E.1
-
46
-
-
0002200384
-
The structure and function of communication in society
-
Bryson, L, ed, New York: Harper and Brothers
-
Lasswell, H.D. (1948) The structure and function of communication in society, in Bryson, L. (ed.) The Communication of Ideas. New York: Harper and Brothers.
-
(1948)
The Communication of Ideas
-
-
Lasswell, H.D.1
-
48
-
-
84970244231
-
Family communication patterns and the social uses of television
-
Lull, J. (1980) Family communication patterns and the social uses of television. Communication Research, 7(3), pp. 319-334.
-
(1980)
Communication Research
, vol.7
, Issue.3
, pp. 319-334
-
-
Lull, J.1
-
50
-
-
0002186183
-
Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads
-
October, pp
-
MacInnis, D., Moorman, C. & Jaworski, B.J. (1991) Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. Journal of Marketing, 55 (October), pp. 32-51.
-
(1991)
Journal of Marketing
, vol.55
, pp. 32-51
-
-
MacInnis, D.1
Moorman, C.2
Jaworski, B.J.3
-
51
-
-
84932368373
-
Higher and lower needs
-
Maslow, A.H. (1948) Higher and lower needs. Journal of Psychology, 25, pp. 433-436.
-
(1948)
Journal of Psychology
, vol.25
, pp. 433-436
-
-
Maslow, A.H.1
-
52
-
-
0034343688
-
Standing on the shoulders of ancients: Consumer research, persuasion, and figurative language
-
McGuire, W.J. (2000) Standing on the shoulders of ancients: consumer research, persuasion, and figurative language. Journal of Consumer Research, 27(1), pp. 109-114.
-
(2000)
Journal of Consumer Research
, vol.27
, Issue.1
, pp. 109-114
-
-
McGuire, W.J.1
-
53
-
-
84977288130
-
Uncertainty about the audience and the organisation of mass communication
-
Halmos, P, ed, January. Keele: University of Keele
-
McQuail, D. (1969) Uncertainty about the audience and the organisation of mass communication, in Halmos, P. (ed.) The Sociology of Mass Media Communicators: The Sociology Review Monograph No. 13, January. Keele: University of Keele.
-
(1969)
The Sociology of Mass Media Communicators: The Sociology Review Monograph
, vol.13
-
-
McQuail, D.1
-
54
-
-
0011606356
-
With the benefit of hindsight: Reflections on uses and gratifications research
-
McQuail, D. (1984) With the benefit of hindsight: reflections on uses and gratifications research. Critical Studies in Mass Communication, 1(2), pp. 177-193.
-
(1984)
Critical Studies in Mass Communication
, vol.1
, Issue.2
, pp. 177-193
-
-
McQuail, D.1
-
56
-
-
0033247802
-
Visual rhetoric in advertising: Text interpretive, experimental, and reader-response analyses
-
McQuarrie, E.F. & Mick, D.G. (1999) Visual rhetoric in advertising: text interpretive, experimental, and reader-response analyses. Journal of Consumer Research, 26(1), pp. 579-587.
-
(1999)
Journal of Consumer Research
, vol.26
, Issue.1
, pp. 579-587
-
-
McQuarrie, E.F.1
Mick, D.G.2
-
57
-
-
0033470263
-
Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories
-
Meyers-Levy, J. & Malaviya, P. (1999) Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories. Journal of Marketing, 63, pp. 45-60.
-
(1999)
Journal of Marketing
, vol.63
, pp. 45-60
-
-
Meyers-Levy, J.1
Malaviya, P.2
-
58
-
-
21144476759
-
A meaning-based model of advertising experiences
-
December, pp
-
Mick, D.G. & Buhl, C. (1992) A meaning-based model of advertising experiences. Journal of Consumer Research, 19 (December), pp. 317-338.
-
(1992)
Journal of Consumer Research
, vol.19
, pp. 317-338
-
-
Mick, D.G.1
Buhl, C.2
-
62
-
-
85036922685
-
-
Morley, D. (1999) 'To boldy go'... the 'third generation' of reception studies, in Alasuntari, P. (ed.) Rethinking the Media Audience. London: Sage, pp. 195-207.
-
Morley, D. (1999) 'To boldy go'... the 'third generation' of reception studies, in Alasuntari, P. (ed.) Rethinking the Media Audience. London: Sage, pp. 195-207.
-
-
-
-
63
-
-
0035531893
-
Brand communities
-
March, pp
-
Muniz, A.M. Jnr. & O'Guinn, T.C. (2001) Brand communities. Journal of Consumer Research, 27(4), March, pp. 412-432.
-
(2001)
Journal of Consumer Research
, vol.27
, Issue.4
, pp. 412-432
-
-
Muniz Jnr., A.M.1
O'Guinn, T.C.2
-
64
-
-
85176618444
-
Advertising uses and gratifications
-
O'Donohoe, S. (1994) Advertising uses and gratifications. European Journal of Marketing, 28(8/9), pp. 52-75.
-
(1994)
European Journal of Marketing
, vol.28
, Issue.8-9
, pp. 52-75
-
-
O'Donohoe, S.1
-
65
-
-
0039597941
-
Living with ambivalence: Attitudes to advertising in postmodern times
-
O'Donohoe, S. (2001) Living with ambivalence: attitudes to advertising in postmodern times. Marketing Theory Articles, 1(1), pp. 91-108.
-
(2001)
Marketing Theory Articles
, vol.1
, Issue.1
, pp. 91-108
-
-
O'Donohoe, S.1
-
66
-
-
0000068138
-
Consumer responses to advertising: The effects of ad content, emotions, and attitude toward the ad on viewing time
-
Olney, T.J., Batra, R. & Holbrook, M.B. (1991) Consumer responses to advertising: the effects of ad content, emotions, and attitude toward the ad on viewing time. Journal of Consumer Research, 17(4), pp. 440-453.
-
(1991)
Journal of Consumer Research
, vol.17
, Issue.4
, pp. 440-453
-
-
Olney, T.J.1
Batra, R.2
Holbrook, M.B.3
-
67
-
-
85036919551
-
-
Puntoni, S., Ritson, M. & Nguyen, L. (2004) The multiple meaning of a TV ad, retrieved 09/03/2004 from the world wide web: http:// www.google.co.nz/search?q=carch:4dRn3F9KaYY]:www.hhs.se/NR/rdonlyres/ eczgbcsmuce
-
Puntoni, S., Ritson, M. & Nguyen, L. (2004) The multiple meaning of a TV ad, retrieved 09/03/2004 from the world wide web: http:// www.google.co.nz/search?q=carch:4dRn3F9KaYY]:www.hhs.se/NR/rdonlyres/ eczgbcsmuce
-
-
-
-
68
-
-
0003772502
-
-
Chapel Hill: University of North Carolina Press
-
Radway, J. (1984) Reading the Romance. Chapel Hill: University of North Carolina Press.
-
(1984)
Reading the Romance
-
-
Radway, J.1
-
69
-
-
0002433505
-
Value co-production: Intellectual origins and implications for practice and research
-
Ramirez, R. (1999) Value co-production: intellectual origins and implications for practice and research. Strategic Management Journal, 20(1), pp. 49-65.
-
(1999)
Strategic Management Journal
, vol.20
, Issue.1
, pp. 49-65
-
-
Ramirez, R.1
-
70
-
-
0002043164
-
A model of advertising literacy: The praxiology and co-creation of advertising meaning
-
Befgadaa, M, ed, Paris, pp
-
Ritson, M. & Elliot, R. (1995) A model of advertising literacy: the praxiology and co-creation of advertising meaning, in Befgadaa, M. (ed.) Proceedings of Twenty-Fourth European Marketing Academy Conference, Paris, pp. 1035-1044.
-
(1995)
Proceedings of Twenty-Fourth European Marketing Academy Conference
, pp. 1035-1044
-
-
Ritson, M.1
Elliot, R.2
-
71
-
-
0033237529
-
The social uses of advertising: An ethnographic study of adolescent advertising audiences
-
Ritson, M. & Elliot, R. (1999) The social uses of advertising: an ethnographic study of adolescent advertising audiences. Journal of Consumer Research, 26(3), pp. 260-277.
-
(1999)
Journal of Consumer Research
, vol.26
, Issue.3
, pp. 260-277
-
-
Ritson, M.1
Elliot, R.2
-
72
-
-
21844484561
-
The television audience: A reconsideration of the taken-for-granted terms, active' and 'social'
-
Roscoe, J., Marshall, H. & Gleeson, K. (1995) The television audience: a reconsideration of the taken-for-granted terms, active' and 'social'. European Journal of Communication, 10(1), pp. 87-108.
-
(1995)
European Journal of Communication
, vol.10
, Issue.1
, pp. 87-108
-
-
Roscoe, J.1
Marshall, H.2
Gleeson, K.3
-
74
-
-
0010157463
-
A better advertising planning grid
-
Rossiter, J.R, Percy, L. & Donovan, R.J. (1991) A better advertising planning grid. Journal of Advertising Research, 31(5), pp. 11-21.
-
(1991)
Journal of Advertising Research
, vol.31
, Issue.5
, pp. 11-21
-
-
Rossiter, J.R.1
Percy, L.2
Donovan, R.J.3
-
75
-
-
0001843880
-
Media effects: A uses and gratifications perspective
-
Bryant, J. & Zillman, D, eds, Hillsdale, NJ: Erlbaum, pp
-
Rubin, A. (1994) Media effects: a uses and gratifications perspective, in Bryant, J. & Zillman, D. (eds) Perspectives on Media Effects. Hillsdale, NJ: Erlbaum, pp. 417-436.
-
(1994)
Perspectives on Media Effects
, pp. 417-436
-
-
Rubin, A.1
-
76
-
-
21844517698
-
Images in advertising: The need for a theory of visual rhetoric
-
Scott, L.M. (1994) Images in advertising: the need for a theory of visual rhetoric. Journal of Consumer Research, 21(2), pp. 252-270.
-
(1994)
Journal of Consumer Research
, vol.21
, Issue.2
, pp. 252-270
-
-
Scott, L.M.1
-
79
-
-
84928835256
-
Listening to a long conversation: An ethnographic approach to the study of information and communication technologies in the home
-
Silverstone, R, Hirsch, E. & Morley, D. (1991) Listening to a long conversation: an ethnographic approach to the study of information and communication technologies in the home. Cultural Studies, 5(2), pp. 204-227.
-
(1991)
Cultural Studies
, vol.5
, Issue.2
, pp. 204-227
-
-
Silverstone, R.1
Hirsch, E.2
Morley, D.3
-
80
-
-
0002480924
-
How advertising works: A planning model
-
Vaughn, R. (1980) How advertising works: a planning model. Journal of Advertising, 20(5), pp. 27-33.
-
(1980)
Journal of Advertising
, vol.20
, Issue.5
, pp. 27-33
-
-
Vaughn, R.1
-
82
-
-
0004086702
-
-
Milton Keynes: Open University Press
-
Willis, P. (1990) Common Culture. Milton Keynes: Open University Press.
-
(1990)
Common Culture
-
-
Willis, P.1
|