Using Visual Design to Improve Customer Perceptions of Online Assortments

Journal of Retailing

Volumn 93, Issue 1, 2017, Pages 29-42

  Kahn, Barbara E ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Attention; Online retailing; Perceived variety; Perceptual fluency; Product assortment; Visual complexity

Indexed keywords

EID: 85008186497     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2016.11.004     Document Type: Article

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