Visual and linguistic processing of ads by bilingual consumers

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 153-173

  Luna, David ^a   Peracchio, Laura A ^a  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

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EID: 84872537458     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

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