Information acquisition during online decision making: A model-based exploration using eye-tracking data

Management Science

Volumn 59, Issue 5, 2013, Pages 1009-1026

  Shi, Savannah Wei ^a   Wedel, Michel ^b   Rik Pieters, F G M ^c  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

Comparison websites; Eye tracking; Gaze cascade; Hierarchical hidden Markov model; Information acquisition; Online choice; Process data

Indexed keywords

EYE-TRACKING; HIERARCHICAL HIDDEN MARKOV MODEL; INFORMATION ACQUISITIONS; ONLINE CHOICE; PROCESS DATA;

WEBSITES;

EYE MOVEMENTS;

EID: 84878062961     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1120.1625     Document Type: Article

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