The completeness heuristic: Product shape completeness influences size perceptions, preference, and consumption

Journal of Marketing Research

Volumn 51, Issue 1, 2014, Pages 57-68

  Sevilla, Julio ^a   Kahn, Barbara E ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Consumption; Packaging; Product shapes; Public policy; Retailing

Indexed keywords

EID: 84896333978     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0153     Document Type: Article

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