The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload

Journal of Consumer Research

Volumn 40, Issue 5, 2014, Pages 993-1015

  Townsend, Claudia ^a   Kahn, Barbara E ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892543444     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/673521     Document Type: Article

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