Assortment variety: Too much of a good thing?

Review of Marketing Research

Volumn 10, Issue , 2013, Pages 1-23

  Kahn, Barbara E ^a   Weingarten, Evan ^a   Townsend, Claudia ^a  

^a NONE

Author keywords

Assortment; Consumer perceptions; Retailing; Variety

Indexed keywords

EID: 84887078785     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2013)0000010005     Document Type: Article

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