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Volumn 22, Issue 1, 2012, Pages 67-74

Relative visual saliency differences induce sizable bias in consumer choice

Author keywords

Attention; Consumer choice; Decision making; Packaging; Reward; Visual saliency

Indexed keywords


EID: 84857795975     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.10.002     Document Type: Article
Times cited : (277)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.