Is your product on the right side? The "location effect" on perceived product heaviness and package evaluation

Journal of Marketing Research

Volumn 46, Issue 6, 2009, Pages 725-738

  Deng, Xiaoyan ^a   Kahn, Barbara E ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

Keywords: visual packaging design; Package evaluation; Product image location; Visual perceived heaviness

Indexed keywords

EID: 73649137489     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.6.725     Document Type: Article

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