The effect of product assortment changes on customer retention

Marketing Science

Volumn 24, Issue 4, 2005, Pages 616-622

  Borle, Sharad ^a   Boatwright, Peter ^b   Kadane, Joseph B ^c   Nunes, Joseph C ^d   Shmueli, Galit ^e  

^a RICE UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

^d UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^e UNIVERSITY OF MARYLAND   (United States)

Author keywords

Category management; COM Poisson; Customer retention; Efficient assortment; Hierarchical Bayes; Product assortment; Variety

Indexed keywords

EID: 29144452867     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0121     Document Type: Article

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