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Marketing Science
Volumn 24, Issue 4, 2005, Pages 616-622
The effect of product assortment changes on customer retention
Author keywords

Category management; COM Poisson; Customer retention; Efficient assortment; Hierarchical Bayes; Product assortment; Variety
Indexed keywords

EID: 29144452867     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0121     Document Type: Article
Times cited : (167)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.