Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach

International Journal of Operations and Production Management

Volumn 36, Issue 4, 2016, Pages 358-383

  Chong, Alain Yee Loong ^a   Li, Boying ^a   Ngai, Eric W T ^b   Ch'ng, Eugene ^c   Lee, Filbert ^c  

^a The University of Nottingham Ningbo China   (China)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c UNIVERSITY OF NOTTINGHAM NINGBO CHINA   (China)

Author keywords

Big data; Neural network; Online marketplace; Online reviews; Product demands; Promotional marketing; Valence

Indexed keywords

EID: 84961626635     PISSN: 01443577     EISSN: 17586593     Source Type: Journal    
DOI: 10.1108/IJOPM-03-2015-0151     Document Type: Article

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