Message framing effects on price discounting

Journal of Product and Brand Management

Volumn 15, Issue 7, 2006, Pages 458-465

  Gendall, Philip ^a   Hoek, Janet ^a   Pope, Tracy ^a   Young, Karen ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Consumers; Discounts

Indexed keywords

EID: 33751201209     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610712847     Document Type: Article

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