Price threshold and discount saturation point in Singapore

Journal of Product & Brand Management

Volumn 11, Issue 3, 2002, Pages 147-159

  Marshall, Roger ^a   Bee Leng, Seow ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b ACCENTURE   (United States)

Author keywords

Consumer behaviour; Price discounts; Pricing strategy

Indexed keywords

EID: 84986177818     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210430042     Document Type: Article

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