Promotional marketing or word-of-mouth? Evidence from online restaurant reviews

Information Systems Research

Volumn 24, Issue 3, 2013, Pages 596-612

  Lu, Xianghua ^a   Ba, Sulin ^b   Huang, Lihua ^a   Feng, Yue ^c  

^a FUDAN UNIVERSITY   (China)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Keyword sponsored search; Online coupon; Online review; Product price; Product sales; Promotional marketing; Word of mouth

Indexed keywords

COMMERCE; SALES; SEARCH ENGINES;

ONLINE COUPON; ONLINE REVIEWS; PRODUCT PRICE; PRODUCT SALES; SPONSORED SEARCHES; WORD OF MOUTH;

MARKETING;

EID: 84885093762     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0454     Document Type: Article

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