Predicting and explaining patronage behavior toward web and traditional stores using neural networks: A comparative analysis with logistic regression

Decision Support Systems

Volumn 41, Issue 2, 2006, Pages 514-531

  Chiang, Wei Yu Kevin ^a   Zhang, Dongsong ^a   Zhou, Lina ^a  

^a Baltimore County   (United States)

Author keywords

Choice process; Consumer behavior; E commerce; Logit modeling; Neural networks

Indexed keywords

CHOICE PROCESS; CONSUMER BEHAVIOR; LOGIT MODELING;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; LOGISTICS; MATHEMATICAL MODELS; NEURAL NETWORKS; REGRESSION ANALYSIS;

WORLD WIDE WEB;

EID: 29144462507     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2004.08.016     Document Type: Article

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