Gaining customer knowledge in low cost airlines through text mining

Industrial Management and Data Systems

Volumn 114, Issue 9, 2014, Pages 1344-1359

  Liau, Bee Yee ^a   Tan, Pei Pei ^a  

^a UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Airlines; Clustering; Customer relationship management; Malaysia; Sentiment analysis; Text mining

Indexed keywords

AIR TRANSPORTATION; CIVIL AVIATION; COST BENEFIT ANALYSIS; COSTS; CUSTOMER SATISFACTION; K-MEANS CLUSTERING; PUBLIC RELATIONS; SALES; SERVICE INDUSTRY; SOCIAL NETWORKING (ONLINE); TEXT MINING;

CLUSTERING; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMERS' SATISFACTION; FLIGHT CANCELLATION; MALAYSIA; SOCIAL MEDIA INFORMATIONS; STATISTICAL TECHNIQUES; TEXT MINING TECHNIQUES;

SENTIMENT ANALYSIS;

EID: 84917707318     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMDS-07-2014-0225     Document Type: Article

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