Co-creation practices: Their role in shaping a health care ecosystem

Industrial Marketing Management

Volumn 56, Issue , 2016, Pages 24-39

  Frow, Pennie ^a   McColl Kennedy, Janet R ^b   Payne, Adrian ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Co creation practices; Ecosystem; Health care; Resource integration; Value co creation

Indexed keywords

EID: 84961262547     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2016.03.007     Document Type: Article

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