A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics

Marketing Theory

Volumn 14, Issue 3, 2014, Pages 269-289

  Nenonen, Suvi ^a   Kjellberg, Hans ^b   Pels, Jaqueline ^c   Cheung, Lilliemay ^d   Lindeman, Sara ^a   Mele, Cristina ^e   Sajtos, Laszlo ^f   Storbacka, Kaj ^f  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^c UNIVERSIDAD TORCUATO DI TELLA   (Argentina)

^d UNIVERSITY OF QUEENSLAND   (Australia)

^e UNIVERSITY OF NAPLES FEDERICO II   (Italy)

^f UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

Dialectics; fluidity; market dynamics; markets; plasticity; stability

Indexed keywords

EID: 84907065780     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593114534342     Document Type: Article

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