Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data

Industrial Marketing Management

Volumn 36, Issue 3, 2007, Pages 309-321

  Zhou, Nan ^a   Zhuang, Guijun ^b   Yip, Leslie Sai chung ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b XI'AN JIAOTONG UNIVERSITY   (China)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

China; Conflict; Dependence; Marketing channel; Perceptual difference

Indexed keywords

EID: 33947279976     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.10.001     Document Type: Article

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