A service science perspective on business model innovation

Industrial Marketing Management

Volumn 42, Issue 5, 2013, Pages 665-670

  Maglio, Paul P ^a,b   Spohrer, Jim ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b IBM ALMADEN RESEARCH CENTER   (United States)

Author keywords

Business model innovation; IT outsourcing; Service science; Value proposition design

Indexed keywords

EID: 84884162752     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.007     Document Type: Article

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