Value propositions as communication practice: Taking a wider view

Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 202-210

  Ballantyne, David ^a   Frow, Pennie ^b   Varey, Richard J ^c   Payne, Adrian ^d  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b UNIVERSITY OF SYDNEY   (Australia)

^c UNIVERSITY OF WAIKATO   (New Zealand)

^d UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Communicative interaction platform; Reciprocal value proposition; Service dominant logic; Stakeholders of the firm; Time logic of exchange

Indexed keywords

EID: 79951553784     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.032     Document Type: Article

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