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Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 193-194

  Kohli, Ajay K ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Marketing theory; Systems perspective; Value chains

Indexed keywords

EID: 79951555288     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.029     Document Type: Article

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