Exchange relationships in consumer markets?

European Journal of Marketing

Volumn 33, Issue 1-2, 1999, Pages 19-37

  Pels, Jaqueline ^a  

^a UNIVERSIDAD TORCUATO DI TELLA   (Argentina)

Author keywords

Consumer marketing; Interaction; Marketing theory; Relationship marketing

Indexed keywords

EID: 85133005446     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910249157     Document Type: Article

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