Service Research Priorities in a Rapidly Changing Context

Journal of Service Research

Volumn 18, Issue 2, 2015, Pages 127-159

  Ostrom, Amy L ^a   Parasuraman, A ^b   Bowen, David E ^c   Patrício, Lia ^d   Voss, Christopher A ^e  

^a ARIZONA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT   (United States)

^d UNIVERSITY OF PORTO   (Portugal)

^e UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Big data; Cocreation; Innovation; Research priorities; Service design; Service field; Technology; Transformative service research

Indexed keywords

EID: 84927646419     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670515576315     Document Type: Article

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