Reflections on Vargo and Lusch's systems perspective

Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 197-198

  Sheth, Jagdish N ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79951549666     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.03.004     Document Type: Article

References (6)

1. Howard J.A., Sheth J.N. The theory of buyer behavior 1969, Wiley & Sons, New York.
2. Revisiting Discovery and Justification 2006, Springer, Dordecht. J. Schikore, F. Steinle (Eds.).
3. Sheth J.N. Recent developments in organizational buying behavior. Consumer and Industrial Buyer Behavior, Arch Woodside 1977, 17-34. American Elsevier. J.N. Sheth, P. Bennett (Eds.).
4. Sheth J.N., Garrett D., Gardner D. Marketing theory: Evolution and evaluation 1988, Wiley & Sons, New York.
5. Sheth J.N., Mittal B. Customer behavior: A managerial perspective 2004, Thomson/Southwestern Publishing. 2nd edit.
6. Yadav M.S. The decline of conceptual articles and implications for knowledge development. Journal of Marketing 2010, January, 74:1-19.