Emotional brand attachment: a factor in customer-bank relationships

International Journal of Bank Marketing

Volumn 34, Issue 2, 2016, Pages 136-150

  Levy, Shalom ^a   Hino, Hayiel ^a  

^a ARIEL UNIVERSITY   (Israel)

Author keywords

Brand attachment; Emotions towards the bank; Loyalty; Satisfaction; Service quality

Indexed keywords

EID: 84960931855     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJBM-06-2015-0092     Document Type: Article

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