Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site

Industrial Management & Data Systems

Volumn 106, Issue 5, 2006, Pages 601-620

  Flavián, Carlos ^a   Guinalíu, Miguel ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Customer loyalty; Data security; Internet; Privacy; Trust

Indexed keywords

CUSTOMER SATISFACTION; INTERNET; MARKETING; STRATEGIC PLANNING; WEBSITES;

CUSTOMER LOYALTY; PRIVACY; TRUST;

SECURITY OF DATA;

EID: 33646354609     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570610666403     Document Type: Article

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