Does usage level of online services matter to customers’ bank loyalty?

Journal of Services Marketing

Volumn 28, Issue 4, 2014, Pages 292-299

  Levy, Shalom ^a  

^a ARIEL UNIVERSITY   (Israel)

Author keywords

Loyalty; Satisfaction with online service quality; Service convenience; Service usage level

Indexed keywords

EID: 85006124327     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSM-09-2012-0162     Document Type: Article

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