Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction

International Journal of Bank Marketing

Volumn 33, Issue 4, 2015, Pages 404-422

  Kaura, Vinita ^a   Prasad, Ch S Durga ^a   Sharma, Sourabh ^a  

^a MODY UNIVERSITY OF SCIENCE AND TECHNOLOGY   (India)

Author keywords

Banks; Consumer behaviour; Customer loyalty; Price; Service convenience; Service quality

Indexed keywords

EID: 84947074587     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJBM-04-2014-0048     Document Type: Article

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