Antecedents of consumers' intention to revisit an online group-buying website: A transaction cost perspective

Information and Management

Volumn 52, Issue 5, 2015, Pages 588-598

  Che, Tong ^a   Peng, Zeyu ^b,c   Lim, Kai Hin ^d   Hua, Zhongsheng ^e  

^a UNIVERSITY OF SCIENCE AND TECHNOLOGY OF CHINA   (China)

^b EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^c EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^d CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^e ZHEJIANG UNIVERSITY   (China)

Author keywords

Online group buying; Revisit intention; Transaction cost; Visiting channel

Indexed keywords

COSTS; WEBSITES;

ON-LINE GROUP BUYING; ONLINE SURVEYS; PERSONALIZATIONS; RESEARCH MODELS; REVISIT INTENTION; TRANSACTION COST; TRANSACTION COST ECONOMICS; VISITING CHANNEL;

ELECTRONIC COMMERCE;

EID: 84937921073     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2015.04.004     Document Type: Article

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