Effect of personalization on the perceived usefulness of online customer services: A dual-core theory

ACM International Conference Proceeding Series

Volumn , Issue , 2009, Pages 279-288

  Liang, Ting Peng ^a,b   Chen, Hsin Yi ^c   Turban, Efraim ^d  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c Naval Academy   (Taiwan)

^d UNIVERSITY OF HAWAII   (United States)

Author keywords

Customer services; Perceived customer care; Perceived usefulness of services; Personalization; Service science; Transaction cost

Indexed keywords

CUSTOMER CARE; CUSTOMER SERVICES; PERCEIVED USEFULNESS; PERSONALIZATION SERVICES; TRANSACTION COST;

COSTS; ELECTRONIC COMMERCE; SALES;

CUSTOMER SATISFACTION;

EID: 70450263486     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1593254.1593296     Document Type: Conference Paper

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