Web strategies to promote internet shopping: Is cultural-customization needed?

MIS Quarterly: Management Information Systems

Volumn 33, Issue 3, 2009, Pages 491-512

  Sia, Choon Ling ^a   Lim, Kai H ^a   Leung, Kwok ^a   Lee, Matthew K O ^a   Huang, Wayne Wei ^b   Benbasat, Izak ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b OHIO UNIVERSITY   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Cross cultural study; Internet shopping; Trust; Web strategies

Indexed keywords

ELECTRONIC COMMERCE; FACSIMILE; SALES;

CROSS-CULTURAL STUDY; CULTURAL DIFFERENCE; FOLLOW-UP STUDIES; INTERNET SHOPPING; LABORATORY EXPERIMENTS; PROSPECTIVE CUSTOMERS; TRUST; WEB STRATEGIES;

PORTALS;

EID: 69549124699     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/20650306     Document Type: Article

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