The value of it-enabled retailer learning: Personalized product recommendations and customer store loyalty in electronic markets

MIS Quarterly: Management Information Systems

Volumn 35, Issue 4, 2011, Pages 859-881

  Zhang, Tongxiao ^a   Agarwal, Ritu ^b   Lucas Jr , Henry C ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Household production function; Laboratory experiment; Online product brokering; Personalized product recommendations; Recommender systems; Retailer learning

Indexed keywords

COST BENEFIT ANALYSIS; DECISION MAKING; E-LEARNING; ELECTRONIC COMMERCE; ONLINE SYSTEMS; PUBLIC RELATIONS; RECOMMENDER SYSTEMS;

LABORATORY EXPERIMENTS; ONLINE PRODUCTS; PERSONALIZED PRODUCTS; PRODUCTION FUNCTION; RETAILER LEARNING;

SALES;

EID: 81355153707     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.2307/41409964     Document Type: Article

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